Shop of the Month
What’s the Attractiveness Rating all about?
The Attractiveness Rating sets a new standard in affiliate marketing. Drawing on over 50 years of combined experience in the field, the selecdoo team has developed a powerful and reliable rating algorithm for partner programs. This system was designed to provide an accurate and transparent way of evaluating partner programs, ensuring that both Publishers and Advertisers have a fair assessment of their potential.
This fully automated calculation gives Publishers an instant sense of how appealing a partner program is to their audience. By automating the process, selecdoo ensures a swift evaluation without the bias or influence that might come from manual assessments. Further down this page, we’ll go into more detail about how the overall Attractiveness Rating is calculated and the specific metrics that are taken into account.
However, the key point about the rating is that neither a selecdoo employee nor the shop itself can influence it in any way. The rating is always based on factual data, such as performance metrics, conversion rates, and other relevant indicators, with absolutely no option for paid influence from an Advertiser. This ensures that the Attractiveness Rating remains trustworthy, independent, and valuable to all users, ultimately fostering greater trust in the affiliate marketing ecosystem.
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What’s the advantage for Advertisers?
The Attractiveness Rating offers a significant benefit for Advertisers. If an Advertiser achieves a rating higher than three (3), their shop becomes highly appealing to Publishers, such as influencers or content creators. This sends Publishers an additional positive signal that promoting or collaborating with the online shop is worthwhile in the short, medium, and long term.
What’s the advantage for Publishers?
As a Publisher—whether you're an influencer or content creator—you can instantly see how exciting and relevant an Advertiser (shop or provider) is for you. Selecdoo incorporates over 51 data points into this rating to provide you with a meaningful first impression of the partner program.
How is the Attractiveness Rating determined?
The rating is compiled from 51 different data points. Naturally, selecdoo cannot disclose all these points, primarily to prevent manipulation. However, a summary of some key factors will be presented in the following table.
Data Point | Benefit | Impact |
|---|---|---|
✅ Commission per Sale | The commission per sale is crucial for Publishers, so this factor is included in the rating. | ⭐️⭐️⭐️ |
✅ Average Earnings per Sale | Reflects how much the Publisher earns per sale, a key metric. | ⭐️⭐️⭐️⭐️ |
✅ 2-Level Commission | A softer feature, but still part of the Attractiveness Rating. | ⭐️⭐️ |
✅ Lifetime Commission | Indicates if a partnership is sustainably profitable for the Publisher, an important consideration. | ⭐️⭐️ |
✅ Average Cancellation Rate | Shows the percentage of Publisher-driven sales that get canceled, revealing the likelihood of "working for free." | ⭐️⭐️⭐️⭐️⭐️ |
✅ Average Conversion Rate | How many visitors the Publisher needs to send to your site to earn a commission. The higher the rate, the better. | ⭐️⭐️⭐️⭐️ |
✅ Average Cart Value | Cart size impacts average earnings per sale, so a high cart value is favorable. | ⭐️⭐️⭐️⭐️ |
✅ Publisher Models Supported | Do you allow multiple Publisher types to promote your program, or is it limited? This affects program appeal. | ⭐️⭐️⭐️ |
✅ Regular Postings | Providing regular posts makes it easier for Publishers to promote products. | ⭐️⭐️⭐️⭐️⭐️ |
✅ Frequent Promotions | Are you engaging by offering regular promotions for Publishers, or are these lacking? | ⭐️⭐️⭐️⭐️⭐️ |
✅ Personalized Voucher Codes | Can Publishers request personalized discount codes? | ⭐️⭐️⭐️⭐️ |
✅ Response Time to Partner Inquiries | How quickly do you respond to Publisher support requests? Faster responses are better. | ⭐️⭐️⭐️⭐️⭐️ |
✅ Number of Listed Products | Have you provided product links in the selecdoo backend? | ⭐️⭐️⭐️ |
✅ Product Data Quality | Are products fully detailed (e.g., descriptions included) in the backend? | ⭐️⭐️⭐️ |
Shop of the Month
General Note:
In addition to these features, there are other soft factors that contribute to the Attractiveness Rating. As an Advertiser (shop), you cannot influence these values. Selecdoo gathers this data directly from measurable metrics within the partner program.
The data displayed on the selecdoo platform is incorrect. Who can I contact?
If you believe the values collected by selecdoo are incorrect, you can send an email with your concern to . The selecdoo team will review the issue and get back to you as soon as possible.
What can I do as an Advertiser to improve my rating?
You can influence your rating by giving your partner program the attention it needs. Focus on improving your shop’s conversion rate and, for example, increasing the average cart value.