The Big Problem
with Coupon
Publishers
...and the solution Selecdoo offers for it.
- What’s the big problem with coupon publishers?
- Another issue: unreliable coupon publishers!
- How can I spot unreliable coupon publishers?
- Do coupon publishers only siphon off commissions?
- Is working with coupon publishers worthwhile?
- How can coupon publishers boost shop revenue?
- Bonus Tip: Lower Commissions as a Strategy
- The Bad News
- The Good News
Work effectively with coupon publishers!
- Save yourself unnecessary commissions,
- work only with trustworthy coupon publishers,
- block unauthorized coupon publishers,
- and much more...
Book your free info call now and follow the lead of other successful brands – start leveraging REAL affiliate marketing today!
What’s the big problem with coupon publishers?
Paying excessive commissions to coupon publishers who deliver no real performance – a common issue for online advertisers. Often, the question arises: would the sale have happened without the coupon publisher? In many cases, unnecessary commissions are paid even though the purchase would have been made without the publisher's involvement.
Coupons spread quickly – users search for the brand name combined with “coupon” and end up on coupon websites. Frequently, the coupon publisher earns a commission, even though no real customer acquisition has taken place and the sale wasn’t initiated by them.
Another issue: unreliable coupon publishers!
Many of these publishers operate without regard for the rules, breaking the established guidelines. Examples of such violations include:
- Publishing non-existent coupons.
- Using coupons that were not authorized for the coupon publisher.
- Running SEA/SEM ads despite it being prohibited.
Particularly problematic is the misrepresentation of coupons, as this can not only harm the brand but also mislead customers.
How can I spot unreliable coupon publishers?
Unreliable coupon publishers can often be identified by poorly maintained websites that either lack an imprint or have a dubious one (e.g., based in China). Additionally, these sites often stand out visually, appearing like "automatically generated" websites.
Do coupon publishers only siphon off commissions?
Unfortunately, many unreliable coupon publishers aim to do just that, earning commissions without providing any real value.
However, not all coupon publishers are untrustworthy. The right publishers can add genuine value and make a positive impact on an online shop's marketing efforts. Selecdoo helps you collaborate exclusively with reliable coupon publishers, ensuring unnecessary commissions are avoided.
Is working with coupon publishers worthwhile?
Absolutely! When used correctly, coupon publishers can significantly boost an online shop’s conversion rate. Customers often choose to try a shop because of available coupons. If the products impress, these customers are likely to return. This transforms the coupon publisher into a true growth driver, rather than just a commission earner.
How can coupon publishers boost shop revenue?
Coupon publishers help attract customers who might otherwise have purchased from competitors by offering a (potentially time-limited) coupon that sways their decision toward your shop. Additionally, being featured on coupon platforms and apps increases reach and visibility. Another effective strategy is getting included in coupon publishers’ newsletters, introducing your shop to a wider audience. This approach, especially when guided by targeted strategies, can be more cost-effective than commonly assumed.
Bonus Tip: Lower Commissions as a Strategy
An added advantage of working with coupon publishers can be offering reduced commissions.
This strategy creates a win-win situation where both parties benefit: the publisher earns a fair commission for their work, and the shop saves costs in the long run. This approach is especially fair and sustainable when the publisher primarily reactivates existing customers through coupons rather than acquiring new ones.
How does Selecdoo protect against unwanted coupon publishers?
The Bad News
It’s not always possible to prevent placements on coupon platforms. In many cases, doing so requires significant effort, and fully blocking such placements isn’t always practical. This is especially true if the publisher is legally based abroad, which can complicate matters further. However, the key question often comes down to commissions. Sometimes publishers keep the placement “live” even without earning a commission, aiming to provide users with a “complete” experience.
The Good News
With Selecdoo, it’s possible to prevent unnecessary commissions to unauthorized coupon publishers. Selecdoo provides an AI-powered solution that scans your shop or brand monthly and blacklists unauthorized coupon publishers. This blacklist includes only those publishers who are not approved partners. At Selecdoo, only two coupon publishers are authorized—both delivering genuine value and earning commissions only when actual performance is achieved.
