What does peak sales (Black Week) mean in affiliate marketing?

Peak Sales (Black Week) in Affiliate Marketing
Peak sales refer to specific, annually recurring sales events such as Black Friday, Cyber Monday, Singles Day, Christmas, Easter, Mother’s Day, or Valentine’s Day. These dates are marked by intense promotional activity and marketing campaigns that feature themed offers and attractive discounts.

Such events draw increased attention from both customers and publishers. By strategically leveraging these key occasions, advertisers can achieve significant boosts in revenue. Peak sales periods are essential milestones in the retail and marketing calendar and form a crucial part of successful sales strategies.
Careful planning and execution of campaigns around these dates help drive demand and boost long-term visibility for products and services. This term is essential for optimizing sales and marketing efforts and is widely used in marketing and e-commerce contexts.