An affiliate link is a special web address used in affiliate marketing to precisely assign sales or actions to a specific publisher. This link contains a unique identifier that allows tracking customer or lead referrals. This way, the publisher who shared the link earns a commission whenever a purchase or another desired action results from it.

What makes an affiliate link special is that it creates a measurable connection between the advertising publisher and the advertiser. This ensures transparency and fair competition. Every click via the affiliate link is recorded and correctly attributed – even if the actual purchase happens later.

The system is simple: potential customers reach the advertiser's product or service directly through the affiliate link. This creates a traceable path from recommendation to purchase. Such links are a core element in affiliate marketing for efficiently analyzing customer behavior and rewarding performance.

Overall, affiliate links enable transparent and reliable collaboration between publishers and companies. They form the technical foundation to build successful partnerships and boost sales.