The approval rate, also known as the approval rate, is a key metric in affiliate marketing that shows how many of the generated leads or sales are actually accepted and approved by the Advertiser. It represents the proportion of confirmed actions relative to the total number of submitted actions.

A high approval rate means that many of the referred leads or sales are of high quality and meet the Advertiser's requirements. This is especially important for Publishers, as typically only approved conversions are paid. Conversely, a low approval rate can indicate many rejected or invalid leads, which affects the effectiveness of the affiliate campaign.

The approval rate helps both Advertisers and Publishers to better evaluate the performance and quality of campaigns and make optimizations. For a successful partnership, it is crucial to continuously monitor and improve the approval rate. A transparent insight into this metric supports setting clear expectations and strengthening the collaboration in the long term.

A reliable platform in affiliate marketing ensures that the approval rate is presented transparently and that the approval process runs smoothly. This way, only qualified and valid actions are rewarded, benefiting everyone involved.