Attribution plays a key role in affiliate marketing by tracking which Publisher is responsible for driving a specific action. It’s all about accurately assigning sales or leads to the individual Advertisers who contributed to achieving the goal.

Attribution ensures that the right Publisher gets the commission they deserve. This is crucial because a customer’s buying decision often involves multiple touchpoints with your marketing efforts. Different models like Last-Click, First-Click, or Multi-Touch Attribution make it easy to evaluate each Publisher’s contribution transparently and fairly.

Precise and fair attribution is essential for building lasting, successful partnerships. It fosters trust and enables targeted optimization of your marketing activities. This is exactly where the technical implementation comes in, allowing you to capture and correctly assign all customer touchpoints.

Overall, attribution helps quantify the value of each Publisher and streamlines collaboration. This transparent approach is a cornerstone of affiliate marketing that drives success for everyone involved.