The attribution window in affiliate marketing defines the time frame during which a referred action—such as a purchase or a registration—is credited to a specific Publisher. This window is crucial for determining if and when a transaction counts as the success of a Publisher.

Basically, the attribution window specifies how long after clicking an affiliate link or viewing an advertiser’s ad a conversion is assigned to the Publisher. This creates a fair and transparent basis for tracking and valuing affiliate activities.

Depending on the program, the window can vary, typically ranging from 24 hours to 30 days. During this period, all legitimate conversions are captured without mistakenly attributing later actions. A well-set attribution window builds clarity and trust between Advertisers and Publishers.

Overall, the attribution window is a vital tool for measuring and rewarding success fairly in affiliate marketing. It helps make collaboration among all parties efficient and ensures accurate performance evaluation.