For Black Friday affiliate promotions, the validity of discounts depends on the respective advertiser. There’s no universal rule, as each advertiser decides individually which products or categories are part of the promotion.

Typical options include:

• All products – the entire shop is discounted.
• Selected categories – discounts apply only to specific product groups.
• Individual items or bestsellers – focus is placed on specially promoted products.

There may also be restrictions or exclusions, such as:

• “Not combinable with other promotions”
• “Only while supplies last”
• “Only selected products or brands”

For publishers, it’s crucial to carefully check the details of each promotion to ensure accurate communication. Advertisers should clearly define their terms so publishers can effectively promote the Black Friday affiliate campaigns.

All specific details on discounts and exclusions are published on a central Black Friday page on selecdoo. This ensures that both publishers and advertisers are always up to date.