Participating in Black Friday as an Advertiser
Taking part in Black Friday is highly recommended for advertisers. During this major shopping event, consumers are actively looking for great deals. This creates a unique opportunity not only to boost sales in the short term but also to drive sustainable growth.

One key advantage is building new customer relationships. Many shoppers use Black Friday to discover new advertisers. If they’re impressed, they could turn into loyal, long-term customers.

Advertisers also benefit from affiliate marketing: thanks to the high demand, many publishers will be actively searching for strong partner programs. Advertisers who are visible with attractive campaigns during Black Friday not only gain additional reach but can also attract new publishers who will promote their program long-term.

In short: Black Friday pays off twice – with higher sales and the opportunity to win both new customers and publishers for the long haul.

Tip:
If you want to tackle this topic specifically, book a Strategy Coaching through the selecdoo AddOns. We’ll take a look at your current situation and concerns and develop a detailed strategy that you only need to put into action.