Around Black Friday, many advertisers offer exclusive perks for specific customer groups. These include:

• Newsletter subscribers who get early access to discounts or receive additional vouchers
• Loyal customers who benefit from special loyalty discounts or free gifts
• Early birds who are allowed to shop before the official Black Friday launch

This is especially appealing for publishers: even if discounts are initially targeted at a specific audience, publishers still earn commissions through their affiliate links. As soon as a purchase is made via the link, the transaction is counted.

Another big advantage: depending on the advertiser, publishers on selecdoo can benefit from lifetime commissions. This means they don’t just earn from the first sale, but also from future purchases by the same customer.

That’s why special Black Friday promotions for loyal customers or subscribers offer even more potential for long-term revenue.