During Black Friday, order volumes increase significantly—not just for shops, but also for shipping providers. When many publishers promote the same deal and demand surges, this can lead to extended delivery times.

Key points for advertisers:

• Transparent communication of expected shipping times is essential
• Notices about possible delays build trust and reduce customer service inquiries

Key points for publishers:

• When promoting Black Friday deals, it’s important to mention that high order volumes may cause delays
• Clear info helps avoid disappointment and keeps users satisfied

Shipping duration depends on the shop, available delivery options, and logistics capacity. Some orders may still ship quickly during Black Friday, while others could take several extra days.

Bottom line:
A clear notice about potential delays is a key part of a successful Black Friday campaign—for both publishers and advertisers.