Black Friday takes place every year on the fourth Friday in November – the day after the U.S. holiday Thanksgiving. It typically starts at 12:00 a.m. (midnight) and ends at 11:59 p.m. on the same day.

Many advertisers choose to start their Black Friday campaigns earlier or extend them through the weekend until Cyber Monday. This often results in multi-day campaigns that can drive even more reach and revenue.

Important for advertisers:
Early planning is key. This includes preparing marketing materials, coordinating with publishers, and clearly communicating campaign durations. That ensures your promotions launch on time and get the best possible exposure.

To stay evergreen:
Black Friday shifts by a few days each year, but always falls on the fourth Friday of November.