During Black Friday, high-demand products are often available only in limited quantities. This means that some items may sell out quickly or stock levels might drop fast.

For publishers, this means:
It's crucial to inform your community early on that speed matters. Waiting too long could mean missing out on a deal.

Even if a specific product is sold out, the promotion still holds value: once a user clicks through to the shop via the affiliate link, there’s still a chance they’ll purchase something else. In that case, you’ll still earn your commission.

Many advertisers also provide Black Friday vouchers or alternative products that can be promoted just as effectively.

This ensures that publishers can continue to benefit from traffic and secure their revenue, even when stock is running low.