In affiliate marketing, the term "click-through" refers to when someone clicks on a promotional link and is redirected from one website to another. This action is a key indicator of how well a campaign attracts visitors and drives traffic to the advertised site.

Click-through is a vital metric that reveals how many users show real interest by clicking on a publisher's link. This makes it easy to gauge how appealing or relevant an ad is to the target audience. Many success models in affiliate marketing rely on this click to trigger a concrete action—be it a purchase, sign-up, or any other desired outcome.

A high number of click-throughs means greater chances for conversions and, ultimately, higher revenue. It highlights the value of the partnerships between advertisers and publishers, as these links motivate potential customers. Good affiliate platforms offer transparent and reliable tracking methods to capture and analyze these clicks precisely. This allows campaigns to be optimized for even better results.

In summary, click-through represents the essential step in affiliate marketing that makes campaign success measurable and connects prospects with advertisers. This metric helps publishers track their performance and continuously enhance their marketing impact.