The Click-Through Rate (CTR) is a key metric in affiliate marketing that shows how often users click on an ad or a link. It is calculated by dividing the number of clicks by the number of impressions shown. A high CTR indicates that the advertisement is engaging and resonates well with the target audience.

In affiliate marketing, CTR helps measure the success of campaigns and identifies opportunities for optimization. It allows precise analysis of how effectively an ad drives users to visit the advertiser's site. Its simple calculation makes CTR an easy-to-understand figure that offers a quick first impression of performance.

For companies and affiliate programs, keeping an eye on this metric is essential to make targeted adjustments and boost advertising impact. CTR is a practical tool that makes the journey from ad to user interest transparent and measurable.

In summary, the Click-Through Rate is a valuable foundation for making affiliate campaigns more efficient and achieving better results. Its clear calculation and significance make it easier to evaluate and improve marketing efforts with precision.