In affiliate marketing, the click-window defines the timeframe during which an action, such as a purchase or sign-up, is attributed to a previous click on an Advertiser link. This period is crucial because it determines how long after the click a successful transaction can still be verified and credited to the Publisher.

The click-window ensures fair and transparent compensation in affiliate marketing. Depending on the program, this timeframe can vary. It guarantees that even delayed purchases are correctly credited to the Publisher who brought the visitor to the website through their link.

A clear and well-defined click-window policy is especially important, as it forms the basis for correct payouts for both Publishers and Advertisers. A transparent click-window minimizes disputes over commission allocation and builds trust among all parties involved.

In summary, the click-window protects the share of Publishers who actively refer visitors, even if the purchase or desired goal is not immediate. It is a key element to making affiliate marketing efficient and user-friendly.