Consent Mode is a technology used in affiliate marketing to ensure that personal data is processed in line with privacy regulations. It automatically adjusts tracking of user actions based on whether consent for cookies or data processing has been granted. This approach lets you gather crucial marketing insights without compromising user privacy.

The mechanism works by activating certain tracking technologies only after explicit consent. If a user declines, alternative privacy-friendly methods kick in to still allow basic analysis of user behavior. This strikes the perfect balance between effective affiliate marketing and strict data protection requirements.

With Consent Mode, both advertisers and publishers can ensure compliance with privacy laws like the GDPR without losing valuable tracking data entirely. It’s an innovative way to run marketing campaigns responsibly and successfully.