In some cases, the conversion rate in the selecdoo system (also called SCR) may appear unusually high. This happens because certain publishers generate sales exclusively through coupons.

When a user redeems a coupon, there’s often no click triggered via the affiliate link. However, the sale is still tracked correctly. Since the conversion rate is calculated with the formula Sales ÷ Clicks, this leads to a distortion:

• The number of sales increases due to coupons.
• The number of clicks stays the same or doesn’t rise proportionally.

The result is an apparently above-average conversion rate.

So, this display is not a system error but simply a logical outcome of the calculation method.