CPC, short for Cost per Click, is a key concept in affiliate marketing. It refers to the method where advertisers only pay when their ads are actually clicked. This payment model ties spending directly to real user interactions, enhancing marketing efficiency and control.

The principle is simple: a Publisher places an Advertiser’s ad, and every time a visitor clicks on it, a cost – the so-called Cost per Click – is incurred. These costs can vary depending on the industry, product, or target audience. For advertisers, CPC is an attractive way to reach interested prospects and optimize their budget.

In affiliate marketing, CPC creates a transparent foundation to clearly measure campaign performance. At the same time, it enables Publishers to earn more by delivering quality content that drives clicks. This fosters a fair partnership where both sides benefit from shared success.

In practice, CPC helps steer resources efficiently and evaluate results clearly. This ensures every marketing effort can be precisely analyzed and adjusted if needed to maximize benefits. Overall, Cost per Click guarantees a targeted and transparent allocation of advertising budgets in affiliate marketing.