At selecdoo, we’ve seen that deals generally outperform regular posts. The main reason is the added purchase incentive a deal provides. In addition to the thematic value of a post, a deal always includes a tangible benefit – such as a discount, voucher, or exclusive price advantage. This direct value drives stronger engagement, higher conversion rates, and overall better results in user activation.

Posts, on the other hand, serve primarily an informative or inspirational purpose and are ideal for brand building or positioning on specific topics. However, when it comes to measurable sales or click goals, deals are typically the more effective choice.