Do Not Track (DNT) is a privacy setting that users can activate online to opt out of being tracked by websites. In affiliate marketing, this setting influences whether purchase activities and user behavior are recorded for commission settlements. While browsers send a signal when DNT is activated, there is no binding rule on how affiliate systems must respond.

In affiliate marketing, this can mean that conversion tracking or cookie-based data collection is limited. This complicates accurately attributing sales or leads to specific Publishers. However, many affiliate platforms pursue solutions to ensure correct reporting despite increased privacy requirements.

From a data privacy perspective, Do Not Track is a vital step to give users control over their personal data. Especially in a field heavily reliant on tracking, this demands greater transparency and technical adjustments from both Advertisers and platforms. This creates a balanced relationship between user comfort and trustworthy handling of affiliate commissions.

Overall, understanding and respecting Do Not Track in affiliate marketing is essential to enabling long-term user-friendly and legally compliant partnerships.