Earnings per Click (EPC) is a crucial metric in affiliate marketing that shows the average revenue generated per click. This figure helps you evaluate how effective your affiliate links are. Essentially, EPC measures the profit earned from each click on an affiliate offer and is often used to compare different campaigns or partner programs.

A high EPC means clicks are driving solid income, while a low EPC indicates less profitable clicks. For publishers and advertisers, this metric is invaluable to track and optimize the profitability of their marketing efforts.

Understanding EPC makes it easier to make informed decisions when choosing partner programs and marketing strategies. This allows you to allocate resources smartly to achieve the best results. The calculation is straightforward: total revenue from an affiliate link divided by the number of clicks it received.

In short, knowing your Earnings per Click brings clarity and transparency to evaluating affiliate campaigns and supports boosting your marketing success.