The General Data Protection Regulation, or GDPR, is a European law that ensures the protection of personal data. In affiliate marketing, it plays a key role, as user data is often processed here, for example, to track referrals and commissions.

The goal of the GDPR is to create transparency, security, and control for users over their personal information. This means that companies in affiliate marketing must follow clear rules, such as how data is stored and used, and how consent for tracking technologies is obtained. This ensures responsible handling of sensitive data.

It is especially important to implement GDPR standards legally to build trust between publishers and advertisers and to avoid legal risks. Effective data protection management significantly contributes to sustainable success in affiliate marketing.

In this context, transparent processes and the protection of personal rights ensure that both publishers and advertisers can collaborate safely and compliantly. This makes data protection a solid part of modern online marketing strategies.