Browser extensions like Honey or similar coupon tools strike at the decisive moment: They automatically fire during the online store's checkout, scan for available discount codes, and apply them without any action from the buyer. What seems convenient at first glance has severe consequences for publishers in affiliate marketing.

The real problem lies in attribution. In the classic affiliate model, the last click before purchase determines who gets credited with the commission. This is exactly the last click that coupon extensions systematically override. The original affiliate cookie that marks the traffic source gets replaced by a new cookie from the coupon source. The sale is now attributed to this source – even though the publisher brought the customer to the store through high-quality content, recommendations, or advertising efforts.

The result: Despite successful customer acquisition, the publisher walks away empty-handed, while the commission flows to a parasitic intermediary that created zero value in the customer journey.

selecdoo tackles this problem with a fundamentally different approach. Through the combination of first-party tracking, transparent attribution, and direct integration with advertisers, selecdoo sustainably protects its publishers' commission claims. The platform detects coupon leaks early and ensures that commissions end up where they belong: with those who generate real traffic and qualified customers.