Publishers promote shops in many different ways on social media. Often, they create organic posts shared directly on their own profiles or in topic-specific groups. This can happen across platforms like Facebook, WhatsApp, Reddit, Pinterest, Snapchat, TikTok, Telegram, Signal, and more. By sharing in targeted groups or communities, they can significantly boost reach.

In addition, publishers also run paid ads to promote shops. They invest their own budget to target specific audiences and increase visibility. The mix of organic content and paid campaigns allows for flexible and effective promotion.

At selecdoo, this wide range of advertising options is fully supported to help shops grow their presence across social media. Publishers can choose the channels and methods that best fit their audience and budget—resulting in a strong, targeted presence in relevant networks.