Linear Attribution is a model in affiliate marketing that evenly distributes the commission for a transaction among all partners involved in the purchase process. Every publisher who contributes to acquiring the customer receives an equal share of the credit or commission. This fair approach strengthens collaboration and values every link in the publisher chain.

Unlike other attribution models that emphasize the first or last touchpoint, linear attribution is straightforward and easy to understand. It views the entire customer journey—from the first click to the purchase—as a shared success of all involved publishers. This reduces complexity and equally motivates all affiliate partners.

Linear attribution supports a long-term partnership in affiliate marketing by ensuring that every contributor benefits directly from the success. It increases transparency and helps prevent conflicts over commission distribution.

Overall, applying this method promotes fairness and teamwork within the affiliate platform and is a proven tool for effective and collaborative marketing.