Strategically planned promotional days help online shops generate peak sales, attract new customers, and clear inventory. Depending on the industry, certain days are particularly effective for running campaigns.

Here’s an overview of the most important promotional days:

You can choose to follow specific days that align with your goals. Just keep in mind: you shouldn’t join every single one. Doing so makes your campaign schedule predictable—for both your customers and your competitors.

Tip:
If you’d like strategic input on which days fit your brand and goals, you can book a Strategy Coaching through our AddOns.

January – The New Year Kickoff
Theme: New Year Sales & Resolutions
Industries: Fashion, electronics, furniture, home goods, health & weight loss
Why: Benefit from strong post-holiday clearance sales and consumers acting on their New Year’s resolutions.

February – The Month of Love
Theme: Valentine’s Day (February 14)
Industries: Jewelry, perfume, flowers, sweets, and lifestyle shops
Why: Perfect for gift ideas for couples and loved ones

March / April – Like a Second Christmas
Theme: Easter
Industries: Sweets, gift items, toys, home decor, cosmetics & beauty
Why: High demand for gifts, decorations, and seasonal promotions

May – Joy Before Summer
Theme: Mother’s Day (2nd Sunday in May)
Industries: Florists, jewelry, cosmetics, wellness, and weight-loss products (pre-summer prep)
Why: All about thoughtful gifts for moms

Not quite what you need?
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For a deeper, personalized strategy recommendation, you can also book a Strategy Coaching as an AddOn.

June – Summer Month #1
Theme: Father’s Day (3rd Sunday in June)
Industries: Tech, tools, BBQ gear, sports equipment, sunscreen
Why: All about gift ideas for dads

July – Summer Month #2
Theme: Amazon Prime Day
Industries: Electronics, home goods, fashion, and beauty shops
Why: Retailers tap into increased buying intent with their own promotions

August – Summer Month #3
Theme: Back-to-School Season
Industries: Stationery, fashion, electronics, sports shops, supplements
Why: Strong demand for school supplies, clothing, and tech essentials

September – End of Summer
Theme: End-of-Season Sale
Industries: Fashion, outdoor, furniture shops, health products
Why: Clearance of remaining stock before the new season starts

October – Fall Kickoff
Theme: Halloween (October 31)
Industries: Costume, candy, party, and decor shops
Why: Strong demand for costumes and seasonal decorations

November – The Ultimate Sales Month

Theme: Singles’ Day (November 11)
Industries: Fashion, electronics, beauty, lifestyle shops
Why: Rapidly growing into one of the world’s biggest shopping days

Theme: Black Friday
Industries: All sectors – especially fashion, electronics, beauty, and furniture
Why: One of the highest revenue days of the year with massive discounts

Theme: Cyber Monday
Industries: Tech, electronics, software shops
Why: Strong online deal focus, a powerful extension of Black Friday

December – Christmas & More!

Theme: Holiday Shopping Season
Industries: Gifts, toys, jewelry, tech, and fashion shops
Why: The entire pre-Christmas period is driven by gift buying

Theme: Green Monday (2nd Monday in December)
Industries: Electronics, fashion, gift shops
Why: One of the most important online shopping days in December

Theme: Last-Minute Shopping
Industries: Flowers, gift cards, fashion, toy shops
Why: High demand for last-minute gifts just before Christmas

Conclusion
A well-planned use of promotional days allows shops to drive predictable revenue growth. The key is choosing the right dates for your industry and preparing campaigns in advance.

For a personalized strategy recommendation, you can book a Strategy Coaching as an AddOn.