Should I issue coupons?

Whether you grant a requested coupon to a publisher is entirely up to you. However, it’s important that you respond to every coupon request.

Once a coupon is granted, it must remain valid for the publisher indefinitely.
Many shops provide coupons to publishers—often influencers—which can significantly boost sales and strengthen your collaboration with them.

If you decide to deactivate a coupon, don’t forget to inform selecdoo so the publisher team can notify the publisher. Otherwise, it may harm the publisher and negatively affect your overall Publisher program.