The Transparency and Consent Framework (TCF) 2.2 is a key standard for obtaining and managing consents in online marketing, especially in affiliate marketing. This framework was designed to meet Europe’s data protection requirements and to ensure that personal data is only processed with explicit permission.

In affiliate marketing, TCF 2.2 plays a central role by clarifying how and when user data can be used for targeted advertising and performance tracking. Advertisers running affiliate campaigns must ensure consents are gathered transparently and documented properly. TCF 2.2 delivers a harmonized approach that aligns with data protection principles while being practical for online marketers.

The latest version 2.2 brings improvements in user-friendliness and consent accuracy. It enables more granular consent collection, enhancing privacy protection while maintaining advertising effectiveness.

Overall, TCF 2.2 supports the goal of making affiliate marketing responsible and compliant with data protection rules. It ensures user choices are respected and data usage is transparent, building trust and securing long-term marketing success.