Universal Links are special web links used in affiliate marketing to send users directly into an app instead of a regular website. This means when a potential customer clicks such a link and has the related app installed on their device, the app opens automatically at the precise spot—like a product page or an offer. If the app isn't installed, the mobile website is shown instead. This creates a seamless user experience with no extra steps needed.

This mechanism is crucial because it boosts conversion rates. Immediate access to relevant content in the app simplifies and speeds up the buying process. In affiliate marketing, Universal Links not only enhance user-friendliness but also support tracking and commission allocation by clearly channeling the traffic.

Overall, Universal Links enable a modern and efficient bridge between web and app, benefiting everyone involved: advertisers, publishers, and especially end users. This technology is a key building block for successful mobile affiliate campaigns as it perfectly guides the journey from prospect to buyer while avoiding technical hurdles.