Why is there no VAT on the selecdoo invoice?
Selecdoo issues all invoices from Switzerland, which determines how VAT (value-added tax) is applied:
- With VAT: If an advertiser’s company is based in Switzerland, the invoice will include the Swiss statutory VAT.
- Without VAT (Reverse-Charge Procedure): If the company is based outside Switzerland, VAT is not charged on the invoice. Instead, the reverse charge mechanism applies, and the advertiser must handle VAT accounting in their own country.
Especially during busy sales periods like Black Friday, it’s important that advertisers are aware of this rule. This ensures smooth internal accounting and accurate billing with selecdoo.
Summary:
Whether VAT is included on selecdoo invoices depends solely on the advertiser’s company location:
- Swiss companies = invoice includes VAT
- Non-Swiss companies = invoice without VAT (Reverse Charge applies)