Email publishers in affiliate marketing are companies or individuals who manage large, well-maintained email lists. These lists are regularly used to send promotional emails that include affiliate links—usually in the form of text links. When a recipient clicks one of these links and completes a qualifying action, such as making a purchase, the email publisher earns a commission.

At selecdoo, email publishers are considered particularly valuable because they can reach a closed user group consistently and with precision. Direct communication via email allows for broad reach and strong customer engagement, which positively impacts conversion rates in affiliate marketing.

In short, email publishers play a crucial role in the performance of affiliate campaigns by delivering relevant offers directly to an interested audience. Their work requires strict adherence to data protection regulations and anti-spam policies to ensure long-term success.