A TikTok publisher is a content creator who has built a community on TikTok—regardless of its size. At selecdoo, TikTok publishers play a key role in affiliate marketing because their authentic reach and high engagement rates make them especially effective at promoting products. They are particularly well-suited for using voucher codes, which can be shared directly in videos or profiles to boost conversions.

TikTok publishers are especially impactful in lifestyle, fashion, beauty, and similar categories. At selecdoo, even smaller TikTok publishers have shown strong results when using the right voucher codes to drive sales. The mix of creative content and exclusive discounts makes TikTok publishers valuable partners in affiliate marketing.

For advertisers on selecdoo, collaborating with TikTok publishers offers a modern and highly targeted way to present products authentically and increase brand awareness.