A Twitch publisher in affiliate marketing is a streamer on the Twitch platform who leverages their reach to promote products and offers from online shops (advertisers) to their community. This includes streamers of all sizes—from small to large audiences. Monetization comes through commissions earned from referred purchases or actions.

At selecdoo, affiliate marketing with Twitch publishers is supported by a special voucher code tracking system. This means streamers don’t need to share direct affiliate links. Instead, they can simply mention a voucher code during their stream. When viewers use this code while shopping, the publisher earns a commission—regardless of whether a link was clicked.

This approach makes it easier to integrate affiliate marketing naturally into streaming content and increases its acceptance among the community. At selecdoo, voucher tracking is a standard feature, helping Twitch publishers effectively monetize their reach.