What Different Types of Engagement Rate Are There?

Engagement Rate is a key success metric in digital marketing, offering various insights into how users interact with content. At selecdoo, we put special emphasis on the diverse calculation methods to evaluate campaign performance from multiple angles.

Fundamentally, selecdoo distinguishes between the overall Engagement Rate, which relates all interactions across published content to the total number of followers, and the Engagement Rate per post, which looks at average user activity for each individual post. Beyond these classic approaches, selecdoo adds the reach-based Engagement Rate, which measures the share of interactions relative to the actual reach, providing a more realistic view of content performance.

These differentiated perspectives allow selecdoo to precisely track individual marketing goals and uncover valuable optimization potential. Combining various types of Engagement Rate makes selecdoo a reliable partner for anyone who values data-driven decisions in social media management.

Working with selecdoo, companies benefit from tailored analysis of their content strategies that consistently maximizes both efficiency and impact.