Cashback and loyalty publishers are specialized partners in affiliate marketing that offer their users cashback or reward points when they shop. These partners are usually large players with broad reach and can generate significant revenue for shops. At selecdoo, many of these cashback partners are recruited via affiliate platforms, since these platforms provide direct access to the biggest and highest-revenue loyalty publishers.

The principle is simple:

• Customers receive a cashback reward or loyalty points after making a purchase through the publisher.
• These rewards can later be redeemed, creating a strong incentive for repeat purchases and building high customer loyalty.

Cashback and loyalty publishers are therefore powerful revenue drivers in affiliate marketing and play a key role in boosting conversion rates.

At selecdoo, many such partners are available, enabling shops to scale revenue efficiently through proven publishers with large customer bases.

Example of a major cashback publisher: Payback.