Coupon publishers are partners in affiliate marketing who collect and share discount codes and vouchers from various online shops. At selecdoo, coupon publishers are seen as a special category of publishers that can potentially influence shop revenue—though not always by generating truly new customers.

A common issue with coupon publishers is the spread of invalid or even fake vouchers. Many shops also choose not to work with coupon publishers, since it’s often assumed that customers are already in the purchasing process before searching for a coupon. In such cases, the customer might have bought anyway, but if they return via the coupon publisher, the shop ends up paying a commission that could feel “wasted,” as the sale may have happened without that publisher.

For this reason, coupon publishers are only allowed in a very limited way at selecdoo. Only a small number of carefully selected and reputable coupon publishers are accepted to ensure quality and trust within the affiliate platform. At selecdoo, the focus is always on transparent and fair collaboration between shops and publishers, which is why the selection of coupon publishers is strictly monitored.