Influencers are individuals or content creators on platforms like Instagram, YouTube, or TikTok who have significant reach and influence over their communities. In affiliate marketing, influencers leverage this influence to present and promote online shops or specific products. Their targeted recommendations aim to encourage followers to purchase the advertised products.

At selecdoo, influencers are often used to support affiliate programs. They typically work with individual coupon codes or special affiliate links that allow sales to be tracked directly back to them. In addition, ready-made posts, deals, or campaigns are often provided to simplify promotion and boost conversion rates.

Influencers in affiliate marketing therefore play a key role in increasing shop visibility and driving sales through authentic recommendations within their audiences. At selecdoo, this approach is strategically applied to build effective partnerships between influencers and online shops.