In affiliate marketing, platform guidelines play a crucial role. Every social media platform like Instagram, TikTok, YouTube, or Facebook has its own rules on how content can be published and how affiliate links may be used.

For advertisers, this means publishers must ensure their content complies with these guidelines. Randomly sharing links or posting misleading content is not allowed. Violating platform guidelines can lead to restrictions or even account suspension.

Key points about platform guidelines:

• Proper use of affiliate links: Some platforms only allow links in specific areas (e.g., Instagram bio or story stickers).
• Transparency and disclosure: Affiliate content must be clearly marked as advertising or partnership.
• Content quality: Spam or repetitive posting of purely promotional content often violates community standards.

When publishers follow platform guidelines, advertisers benefit too: campaigns run more smoothly, reach remains stable, and audience trust increases.

In short: platform guidelines are binding rules that ensure affiliate marketing is carried out professionally and in compliance with regulations.