What does Account Manager mean in affiliate marketing?

An Account Manager in affiliate marketing is the key point of contact responsible for both advertisers (online shops) and publishers (influencers, creators).

At selecdoo, the Account Manager defines the level of support and special services for each account. This includes personalized assistance, optimization opportunities, and smooth communication between partners. Larger or strategically important accounts receive closer, dedicated support from an Account Manager.

At selecdoo, a personal Account Manager is only available with the Premium Service Level Agreement (Premium SLA). This guarantees intensive support, tailored consulting, and faster response times. Smaller accounts, on the other hand, are managed without a dedicated Account Manager but still receive support through the standard channels.

The role of the Account Manager is crucial for success in affiliate marketing, as they optimize collaboration between advertisers and publishers, address individual needs, and improve performance with targeted actions. At selecdoo, the Account Manager plays a major role in effectively managing and growing affiliate campaigns.