What does always-on affiliate mean in affiliate marketing?

Always-on refers to a permanent and continuous activity strategy in affiliate marketing. Unlike time-limited campaigns or seasonal promotions, an always-on campaign runs without interruption to consistently generate traffic and conversions. This ensures constant visibility for products or services and enables sustainable customer acquisition.

On the selecdoo platform, the always-on principle is used to keep partner programs running continuously, securing stable revenue streams. Publishers can access and promote current offers at any time, which increases the long-term effectiveness of the collaboration. Always-on also allows ongoing optimization based on performance data and continuously strengthens brand presence.

In summary:

• Always-on means a permanent affiliate campaign without breaks
• The goal is sustainable traffic and revenue generation
• On selecdoo, always-on campaigns are the standard strategy to maximize partner programs
• Continuous promotion and optimization deliver stable results and long-term growth in affiliate marketing