What does API mean in affiliate marketing?

At selecdoo, API technology refers to a technical interface that enables automated data exchange between advertisers and publishers in affiliate marketing. This connection allows product data, commission details, and tracking information to be transferred in real time—boosting both efficiency and accuracy in campaigns.

For advertisers, this means seamless integration of affiliate programs into their systems, while publishers benefit from always having up-to-date information.

Since working with APIs is technically demanding, selecdoo recommends relying on professional developers to ensure error-free and secure use. This technology optimizes collaboration on the platform and makes it possible to scale marketing activities flexibly while maintaining high data integrity.