What does basket freeze mean in affiliate marketing?

Basket Freeze

Basket Freeze refers to a mechanism in e-commerce where a user’s shopping cart is frozen after the initial visit or a specific interaction. Specifically, if a user enters the shop without a voucher and adds products to the cart, that cart state is locked in. It is no longer possible to search for, redeem, or apply a voucher to that existing cart afterward.

Freezing the basket ensures that discount codes or vouchers cannot be applied retroactively. This process guarantees that vouchers are used only once and only at the time of the initial purchase attempt. Basket Freeze is commonly used to protect the integrity of promotional campaigns and to prevent abuse through delayed voucher redemption.

Summary:

• Basket Freeze blocks any changes to vouchers in the cart after the first access.
• Redeeming vouchers afterward in the same cart session is not possible.
• It helps enforce discount rules and prevents misuse.