What does benchmarking mean in affiliate marketing?

Sales Übersetzter sagte:

Benchmarking in affiliate marketing refers to the systematic comparison of performance indicators (KPIs) across different partners, campaigns, or online shops. The goal is to identify strengths and weaknesses, enabling data-driven optimizations that boost the efficiency of the affiliate strategy.

At selecdoo, benchmarking is carried out regularly and in a structured way—for both advertisers and publishers. Key metrics such as conversion rates, revenue, clicks, and commissions per partner are analyzed and compared against internal benchmarks and industry standards.

This process makes it possible to precisely evaluate the performance of individual shops and publishers. Based on the results, targeted measures can be taken to focus on high-performing partners or uncover potential in underperforming ones.

Through continuous benchmarking, selecdoo supports data-driven management and optimization of affiliate programs—resulting in sustainable improvements in marketing efficiency.