A cohort analysis in affiliate marketing is a method used to evaluate groups of users who performed an action at a specific time or under similar conditions.
These groups (cohorts) are then tracked over a defined period to better understand behaviors such as purchasing patterns or conversion rates and to identify optimization opportunities. For example, it allows for a deeper analysis of affiliates’ long-term performance or customer retention.

At selecdoo, a direct cohort analysis is currently not available within the dashboard. However, advertisers can export relevant data and then run their own cohort analysis using external tools. This makes it possible to individually and thoroughly evaluate affiliate data across different time periods and user groups.