What does content briefing mean in affiliate marketing?

Content briefing in affiliate marketing refers to the targeted guidelines or recommendations for content that publishers can use in their marketing activities. It outlines how and what type of content should ideally be created to promote offers or deals most effectively. These guidelines are not mandatory, since publishers work on a commission basis and only earn when actual sales are generated.

On selecdoo, a dedicated feature allows advertisers to submit posts and deals along with a content briefing. This way, advertisers can provide detailed recommendations on how to present almost any topic or offer. It boosts visibility and makes it easier for publishers to promote products or services effectively.

In short, a content briefing is a supportive tool to improve the quality and relevance of affiliate content—while still leaving publishers the flexibility to decide how they promote.