CPL, or Cost per Lead, is a key payment model in affiliate marketing where payments are made per acquired lead. A lead could be, for example, signing up for a newsletter, submitting an inquiry, or completing a registration. This model stands out for its clear measurability and efficiency, as you only pay for genuinely qualified contacts, enabling transparent cost control.

The CPL model is especially attractive for businesses aiming to generate new customer contacts without requiring an immediate sale. It simplifies tracking the success of marketing campaigns by defining which action counts as a valuable lead. This allows budgets to be focused strategically on effective channels and Publishers.

In affiliate marketing, CPL motivates Publishers and Advertisers to generate high-quality leads. Compensation happens only with real success, minimizing risk and fostering long-term, successful cooperation.

The CPL model creates a clear win-win situation by perfectly aligning the interests of Publishers and Advertisers. This performance-based principle supports sustainable and efficient customer acquisition in a fast-paced online marketing landscape.