CPO, or Cost per Order, is a key metric in Affiliate Marketing that defines the amount paid per completed order. This model is especially popular because it's performance-based: Advertisers only pay when an actual order is placed. This ensures clear transparency and measurable success in marketing campaigns.

In Affiliate Marketing, CPO measures how effective the generation of customer orders is. Advertisers benefit from a low-risk billing model, as costs only occur upon success. At the same time, CPO allows Publishers to clearly align their earnings with the number of orders they actually generate.

By directly linking effort with results, CPO helps to deploy marketing budgets efficiently. It also provides a solid basis for precisely evaluating the performance of individual Publishers or campaigns.

Overall, the CPO model creates a win-win scenario: both Advertisers and Publishers profit from a success-oriented partnership that guarantees maximum transparency and fairness. This makes CPO a driving force for structured and sustainable growth in Affiliate Marketing.