In affiliate marketing, CPS (Cost per Sale) is a payment model where the advertiser only pays a commission when a sale is actually made through a publisher's link. This model ensures that compensation is directly tied to success, making it highly efficient for both advertisers and publishers.

The CPS model is simple and transparent: a publisher promotes a product or service, and only when a purchase happens do they receive a predefined commission. This minimizes risk for advertisers while fairly rewarding publishers for their sales. This clear link between performance and results makes CPS very popular in affiliate marketing.

Thanks to its clarity and effectiveness, CPS is a core element of many affiliate programs. It fosters a collaborative partnership focused on measurable success, driving sustainable revenue growth. Its straightforward billing also makes it easy for all parties to track.

Overall, the CPS model offers a practical solution that maximizes benefits for both advertisers and publishers, enabling fair, results-oriented marketing.