What does creator briefing mean in affiliate marketing?

A creator briefing in affiliate marketing is a structured information package provided to affiliate partners to make promoting a shop or product easier.

At selecdoo, such a briefing can be shared optionally to give publishers relevant details, ad creatives, and key instructions.

Using the briefing isn’t mandatory, since cooperation is commission-based and publishers decide on their own how they want to promote. However, a well-prepared creator briefing helps partners advertise more effectively and increases the visibility of the offer.

What makes selecdoo unique is that creator briefings can be provided directly through the platform, streamlining communication between advertisers and publishers and making affiliate campaigns more efficient overall.